The Korean beauty industry is one of the most influential and innovative in the world. That’s why we want to bring the best products from Korea to Europe and introduce people to new ways how to care for the body, skin, and soul. With thousands of different brands and cosmetic lines in Korea, we have handpicked the best one that fit all of our high standards and relate to our values – HAYEJIN.

We believe that being a socially-responsible and conscious company that adds to saving nature is something that we must do. That is why we only work with cosmetic brands that produce their products from natural and rich minerals. On top of that, all the products must pass strict dermatology tests, ensuring that they are safe to use and can do no harm when applied on any type of skin.